Lesson: 594962301
Date: 17/10/2022 23:27:15
Exercise:
Link to the article: https://koronapos.com/blog/word-of-mouth-marketing-strategies/
Word of Mouth Marketing Strategies: 6 Ways to Get More Referrals
Building great word-of-mouth marketing strategies isn't necessarily easy. Learn from these retail marketing ideas and implement a few in your business.
https://koronapos.com/blog/word-of-mouth-marketing-strategies/
Word of Mouth Marketing Strategies
Activity 1
1) to increase trust ...
2) to have a ...
3) to stand ...
4) to lead ...
5) to carry ...
6) to pick ...
7) to create a loyal ...
8) to require ...
A) .... to big sales
B) ... out from the rest
C) ... and awareness in your brand
D) ... customer base
E) ... up momentum
F) ... patience, perseverance and ingenuity
G) ... unique impact on
H) ... incredible value
Word of Mouth Marketing Strategies
Activity 2
1) retail ...
2) at the ...
3) an overall ...
4) a marketing ...
5) remarkably high ...
6) word ...
A) ... heart of
B) ... marketing
C) ... costs
D) .... goal
E) ... of mouth
F) ... outlet
Word of Mouth Marketing Strategies
Activity 3
1) a shared ....
2) in ...
3) a fresh ...
4) on a daily ...
5) the biggest purchasing ...
6) at no extra ...
7) an outcome that ...
A) ... addition
B) ... influencer
C) ... basis
D) ... is difficult to measure ot predict
E) ... cost
F) ... experience
G) ... break from the deluge of traditional marketing
Word of Mouth Marketing Strategies
Activity 4
1) to spur ...
2) to take your ...
3) to be more ...
4) to culminate ...
5) to come at ...
6) to garner positive ....
A) ... opt to
B) ... business to the next level
C) ... a high cost
D) ... growth
E) ... referrals
F) .... in sales
Word of Mouth Marketing Strategies
Activity 5
1) to leave a ...
2) to make the return ...
3) to hear ...
4) to find ...
5) to keep ...
6) to take one's
A) .... or exchange process painless
B) ... someone's complaints and feedback
C) ... success as inspiration
D) ... lasting impression
E) ... customer base talking about them
F) ... ways to improve your products
Word of Mouth Marketing Strategies
Activity 6
1) a celebrity ...
2) eye-catching physical ...
3) a personal approach ...
4) loyalty ...
5) online ...
6) equally ...
7) a holistic ...
8) in my spare ...
A) ... advertisement
B) ... endorsement
C) ... approach
D) ... program
E) ... time
F) ... important
G) ... to customer service
H) ... presence
Word of Mouth Marketing Strategies
Activity 7
1) to get ...
2) to stay ...
3) to be fair ...
4) to feature ...
5) to provide ...
6) to promptly respond ...
7) to incentivize ...
A) ... up to date with
B) ... your business
C) ... ahold of
D) ... customer feedback with prizes, discounts or freebies
E) ... and proactive
F) ... to positive reviews
G) ... excellent customer service
Word of Mouth Marketing Strategies
Activity 8
1) to be largely ...
2) to provide ....
3) to take ...
4) to share ...
5) to stay ...
6) to help spur ...
7) to incentivize more ....
8) to build a ....
A) ... active on a regular basis
B) ... similar views and ethics
C) ... strong base of reviews
D) ... more discussion around your brand
E) ... spread locally
F) .... advantage of
G) ... more value to the area
H) ... action from your customers
Activity 9
Marketing
Match the words with their definitions:
1. perseverance
2. ingenuity
3. incentive
4. exceptional
5. consistent
6. to spur
7. succinctly
8. to garner
a. the quality of being clever, original, resourceful, and inventive.
- a skill at working out how to achieve things or skill at inventing new things
b. extraordinary, much greater than usual, especially in skill, intelligence, quality etc
- extremely good or impressive
c. continued effort to do or achieve something despite difficulties, failure, obstacles, or discouragement
d. in concise, or verbally brief manner; compact precise expression without wasted words
e. not changing in behavior, attitudes, or qualities; marked by regularity, or steady continuity
f. a thing that motivates or encourages someone to do something; a stimulus to action
g. to collect something, usually after much work or with difficulty
h. to encourage an activity or development or make it happen faster
Activity 10
Marketing
Fill in the sentences with a suitable word
A. perseverance
B. ingenuity
C. incentive
D. exceptional
E. consistent
F. to spur
G. succinctly
H. to garner
1. The company has shown .... growth over the past two years.
Her leadership style produced .... results.
Promotion in the first year is only given in .... circumstances.
2. To secure our future, we need a ... economic strategy.
When training animals, you must be ... in commands and expectations.
Her work is sometimes good, but the problem is she's not ...
3. He gradually ... a national reputation as a financial expert.
The party .... 70 percent of the vote.
She .... more evidence to support her theory.
4. Bonus payments provide an ... to work harder.
The new law provides ... for businesses to invest in recycling equipment.
The rising cost of electricity provides a strong .... to conserve energy.
5. It took a lot of patience and .... for all sides to reach an agreement.
Over and over, they have shown .... in the face of adversity.
A combination of brilliant imagination and dogged .... enabled them triumph.
6. His misfortunes .... him to write.
Even a small success would ... me on to greater effort.
He also wants to ... engineers to build better hardware and encourage greater funding for its infrastructure.
7. With a little .... , meals can be tasty as well as inexpensive.
It takes a bright and fast- thinking intellect to use .... in a situation.
An imaginative mind knows that every obstacle can be overcome with a little .... .
8. One word .... describes the economy's performance: unbalanced.
Students must demonstrate the ability to correctly and .... communicate research findings.
She answered his probing questions as .... as possible.
Vocabulary:
* momentum
- the quality that keeps an event developing or making progress after it has started; driving power or strength
e.g. The company has had a successful year and hopes to maintain its .... by introducing new products.
e.g. If you don't keep improving, then you will lose momentum on your competitors one day.
* to implement
- to carry out, accomplish, to start using a plan or system
e.g. I wondered how I might best implement his plan.
* to stem from
- to come from
e.g. Her success stems from hard work.
e.g. Most people's insecurities stem from something that happened in their childhood.
e.g. Most prejudice stem from fear.
* a deluge of something
- a lot of something
e.g. Are your savings being eroded by the deluge of bills that arrive every month?
* to opt
- to make a choice from a range of possibilities
e.g. Many commuters are opting to cycle to work.
e.g. After recent setbacks in the market, most people are now opting for low-risk investments.
* endorsement
- support, backing
- the fact of a famous person appearing in an advertisement saying that they use and like a product.
e.g. products that carry an endorsement from a celebrity
* to strive for
- to try very hard to do something or to make something happen, especially for a long time or against difficulties