Lesson: 594962294
Date: 20/09/2022 11:59:02
Exercise:
Link to the article: https://www.entrepreneur.com/growing-a-business/how-to-boost-your-brand-awareness-and-pr-strategy/433784
How to Boost Your Brand Awareness and PR Strategy
Adding these PR strategies to your approach will result in instant marketing and branding success.
Activity 1
Matching exercise
Brand Awareness
1. to turn somebody ...
2. to execute effective ...
3. to create and maintain ...
4. to communicate with ...
5. to adapt to ...
6. to convey your beliefs ...
7. to create a lasting ....
8. to have ....
A. ... the new realm of social media
B. .... symbiotic relationships with the press
C. ... campaigns affordably
D. ... to a broad online audience
E. ... opportunities to grow
F. .... the younger generation through social media
G. ... into loyal customers
H. .... impression on the internet
Activity 2
Matching exercise
Brand Awareness
1. a valuable and ...
2. on the digital ...
3. at the same ...
4. an excellent ...
5. an impactful ...
6. prominent ...
A. .... example of
B. ... front
C. ... story
D. ... people
E. ... reliable resource
F. ... time
Activity 3
Matching exercise
Brand Awareness
1. intended ...
2. extraordinarily
3. important ...
4. the main driving ...
5. solid ...
A. ... effective in doing something
B. ... relationships
C. ... force
D. ... milestones
E. audience
Activity 4
Matching exercise
Brand Awareness
1. to build ...
2. to stray ...
3. to quickly grab ...
4. to connect ...
5. to fit well ...
6. to get ...
7. to gain ...
8. to craft a ...
A. ... with audience emotionally
B. ... relationships with media
C. ... within the parameters
D. .... from the norm
E. .... story people can connect with
F. ... promoted
G. ... traction
H. ... the reader's attention
Activity 5
Matching exercise
Brand Awareness
1. to build ...
2. to add an ...
3. to determine ...
4. to create relevant ...
5. to break ...
6. to maintain a positive ...
7. to heavily impact ...
A. ... exciting and relevant twist
B. ... content
C. ... trust with customers
D. ... perception of your company
E. ... current trends
F. ... the success of your company
G. ... walls between
Activity 6
Matching exercise
Brand Awareness
Match the words with their definitions:
1. proximity
2. realm
3. noteworthy
4. prominence
5. instance
6. to deem
7. milestone
8. traction
9. handy
A. (noun) the state of being important, famous, or noticeable
B. (adjective) worth paying attention to,
significant
C. a stone functioning as a milepost; a significant event or stage in the life, progress , development, or the life of a person, nation, etc
D. a field or domain of activity or interest
E. a particular situation, event or fact, especially an example of something that happens generally
F. convenient to handle or use; useful; near or close
G. to have an opinion, believe, regard as
H. nearness in space, time, or relationship
I. the fact of an idea, product, etc. becoming popular or being accepted ; the ability of a wheel or tyre to holdthe ground without sliding
Activity 7
Brand Awareness
Fill in the suitable word:
a) proximity
b) realm
c) noteworthy
d) prominence
e) instance
f) to deem
g) milestone
h) traction
i) handy
1.
Students' interests are mostly limited to the academic .... .
At the end of the speech he seemed to be moving into the .... of fantasy.
And suddenly a new unexpected memory from that .... of pure and loving childhood presented itself to him.
A victory by the team seems within the .... of possibility.
This is not really within the .... of my exoerience.
2.
It is .... bad manners in some cultures to speak with your mouth full of food.
He .... it wise to refuse the offer.
Work is .... so fundamental to human existence in many countries around the world that it is regarded as a basic human right.
Do whatever you .... (to be) necessary.
3.
Families are no longer in close ..... to each other.
The .... of schools, stores, hospitals, and so on is an important factor when purchasing a house.
All of family live in close .... .
4.
It's the first time that a lawyer of such .... has been given freedom to air his views on TV.
And perhaps that an early taste of status and .... may mean it quickly loses some of its allure.
But in recent times, the organic has gained .... .
5.
Credit cards can be .... - they mean you do not have to carry large sums of cash.
The book gives .... hints on looking after indoor plants.
You can find some .... tips for writing a book review here.
Keep your pills .... just in case you feel seasick.
Make sure you keep your passport and ticket .... .
6.
We didn't get .... on this idea until the board took interest.
In our digital age, it takes less time for new words and phrases to gain .... than it did in the past.
Does this idea have .... with you, Jonathan?
The idea of changing the structure of the school year is gaining traction.
7.
Her art is ..... for its great quality and beauty.
I found nothing particularly .... to report.
If you keep a journal, you probably write the day's most ..... events in it, or the most remarkable things that happen to you.
8.
The opening of a brand in New York represented an important .... for the company.
Graduating from the college was an important ..... in her life.
Her getting the job of supervisor was a .... in her career.
Starting school is a ... for both children and parents.
9.
I don't usually side with the management, but in this .... I agree with what they are saying.
They came across many ..... of discrimination.
But here Golding offers the extremest .... of how it might be tragic too.
Elizabeth had said so and she had been, as she was in so many instances, quietly right.
These delays are just another ... of bureaucratic inefficiency.
Activity 8
Brand Awareness
Match the words with their synonyms
1. proximity
2. realm
3. noteworthy
4. prominence
5. instance
6. to deem
7. milestone
8. handy
A. to regard as
B. notable, significant
C. a turning point
D. convenient, useful
E. closeness
F. case, occasion
G. field, sphere, domain
H. fame and importance